By Taylor Engle and Sue Dehnam – MG Magazine
The beverages sector is primed to benefit, as well, according to Iron Heart Canning Vice President of Sales Roger Kissling. Iron Heart operates an automation-heavy mobile canning plant that packages beverages at the source, freeing manufacturers from the expense of running in-house operations. “I believe the beverage category has immense potential when it comes to analyzing automated datasets,” he said. “It’s well-positioned to satisfy a particular type of consumer other products in the industry aren’t geared toward. If we can use technology to tailor beverages to be a bit more ‘functional’—in other words, mood-boosting, anxiety-reducing, or stress-relieving—it will open cannabis up to a much broader audience.”
