A Classic Example of an Insource versus Outsource Decision.
In the early days of America’s craft beer revival, cans were not the preferred package and mobile canning was new to the industry, but much has changed over the years. Cans are now the preferred package in the industry and mobile canning has become a proven and wildly accepted service option. Many brewers approach the choice between mobile and an in-house canning line from the belief that high quality packaging and lower costs require owning a canning line and managing the packaging process in-house. A possible error in this rationale is perception is not always reality and is often a stronger influencer than it should be when making decisions. The opinion that an outsourced service provider is more costly and could not possibly be as committed to quality-of-service delivery as the producer who is doing it themselves, is not always reality. In this article, we hope to explore the right questions you should be asking yourself in order to make an effective decision, rather than just working off a narrative that could lay a path to a poor assessment.
