While 12-ounce cans are a little more popular in the Southeast, he confirmed that U.S. craft beer is generally moving toward 16-ounce cans.
Roger Kissling, vice president of sales and customer management at Iron Heart Canning, did note that 16-ounce cans provide “better margin potential” for brewers. Iron Heart is one of the mobile canning services that have played a significant role in the craft canning boom of the last decade. Its trucks traverse the eastern U.S. with canning equipment, helping brewers who can’t afford their own canning lines.