“We’re really allowing breweries to do more volume and get a much faster market penetration than they would have otherwise.”
Iron Heart Canning Co., the outfit that does the canning at Other Half, is arguably the biggest and busiest of the breed. Founder Tyler Wille, emboldened by years of cooking up increasingly decent beers in his closet, was intent on opening his own brewery. Working at hedge funds in nearby New York, he incessantly ran the numbers on his dream job, right through the subprime crisis: about $1 million for property and brewing equipment, and another $300,000 for a canning system—all while grappling with an ever-multiplying number of competitors. Wille decided to skip the brewing and focus on the cans. Iron Heart was born.
